Download PDF by Michael Oriard: Brand NFL: Making and Selling America's Favorite Sport

By Michael Oriard

ISBN-10: 0807831425

ISBN-13: 9780807831427

ISBN-10: 0807871567

ISBN-13: 9780807871560

Specialist soccer this day is an $8 billion activities leisure and the most well-liked spectator activity in the US, with designs on enlargement around the globe. during this astute field-level view of the nationwide soccer League due to the fact that 1960, Michael Oriard seems to be heavily on the improvement of the game and on the snapshot of the NFL and its precise position in American lifestyles. New to the paperback variation is Oriard's research of the offseason hard work negotiations and their strength results at the way forward for the game, and his account of the way the NFL is facing the most recent learn on concussions and head accidents.

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Lombardi motivated his players by fear—fear of his wrath, fear of losing their jobs. He tore down their egos, making them hunger for his approval, then doled out that approval in just the right way at just the right time. From our vantage point today this sounds like psychological terrorism, the pathology of the concentration camp. Packer right guard Jerry Kramer described himself to a reporter as ‘‘brainwashed’’ by Lombardi to never be satisfied with his performance. In 1968 that word conjured up The Manchurian Candidate and stories of North Vietnamese pow camps.

Rather than continue an expensive war, the nfl had grudgingly accepted the lesser league as a full partner, only to be remade in the afl’s image. Football in Red, White, and Blue Among other consequences, the nfl-afl merger begat the Super Bowl— destined to become the country’s number-one sports attraction, tv attraction, and showcase for advertisers, though only its number-two day for eating (behind Thanksgiving). But not right away; the first two Super Bowls did not yet have that o≈cial title, let alone a Roman numeral after it.

Kansas City stayed close to Green Bay for the first half of the first contest, in January 1967, before being swamped 35–10. Oakland never threatened the Packers in 1968, falling 33–14. ≤∑ But there were 31,000 empty seats in the Los Angeles Coliseum in 1967, and neither game was anything more than football’s version of a pro championship. The victories of Joe Namath and the New York Jets over the Baltimore Colts in the 1969 championship (the first to be o≈cially named the Super Bowl, becoming Super Bowl III in the retrospective counting) and of Kansas City over Minnesota in 1970 were more momentous because they established parity between the two leagues as they became one.

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Brand NFL: Making and Selling America's Favorite Sport by Michael Oriard


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