Bill Gillham's Case Study Research Methods (Real World Research) PDF

By Bill Gillham

ISBN-10: 0826447961

ISBN-13: 9780826447968

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Example text

1. If most of the questions you want to ask are 'closed' straightforward, factual. A brief questionnaire is appropriate here provided your respondents are literate and responsive to this kind of thing. Ifnot you may have to use a recording schedule. 2. If the people you want to interview are widely dispersed. Telephone interviewing is a possible alternative, but accessibility can be a problem here (people are busy at work, may not want to be bothered at home). And keeping a telephone interview going is a skill all of its own.

On the analysis grid you can either tick the relevant box (this person made a statement which fits this category) or write in the actual statement or do both on separate sheets: one for a count analysis (how many people said this kind of thing) and one for a meaning analysis. Sometimes a count analysis is all that is required, but tabulating the actual statements has a 73 Interviewing lot to recommend it: it brings the summary category to life, conveys the range of responses that come under"it, and provides material for the qualitative analysis writeup that comes later.

You cannot analyse an interview just by listening to it, although you can get a feel and an impression, and certain parts will stand out. But transcription - writing it down is terribly time-consuming. It is at this point that the importance of moving the interview briskly along becomes apparent. You can't really study an interview's content except in written form. But verbatim transcription brings home to you that much of what people say is redundant or repetitive. The essence of content analysis is identifying substantive ~ statements - statements that really say something.

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Case Study Research Methods (Real World Research) by Bill Gillham


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