By Greg Richards
Cultural tourism has been pointed out as the most very important of the worldwide tourism markets. Europe hosts an enormous treasure condominium of cultural points of interest and the extent of pageant among towns, areas and countries to draw cultural travelers is expanding. This booklet reports the cultural tourism marketplace in Europe, in response to fresh surveys. It analyzes the way cultural points of interest are produced for and utilized by cultural travelers and will pay cognizance to express forms of cultural points of interest together with museums, paintings galleries, monuments and historical past points of interest and the administration, advertising and marketing and cultural concerns surrounding them.
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Additional resources for Cultural Attractions and European Tourism
America, France and Germany therefore all generated more foreign cultural tourists than the UK, in spite of the large number of British tourists interviewed. Australian and New Zealand tourists were predominantly on touring holidays. Because of the distance they have to travel to Europe, there is a tendency for these tourists to make long trips taking in several countries. For example, 83% of Australians interviewed were travelling for 3 weeks or more, compared with 26% of the respondents overall.
Professionals were particularly important, accounting for over half of the interviewees. Clerical and sales and service occupations accounted for a further 25% of respondents. The predominance of professional and managerial occupations in the cultural audience again contrasts sharply with the occupation profile of the EU Market for Cultural Attractions 41 workforce as a whole. The EU Labour Force Survey (EUROSTAT, 1995) indicated that less than 33% of the workforce were in managerial or professional positions in 1994, compared with 63% of the cultural visitors interviewed in 1997 (Fig.
One of the major problems of these studies is that they usually have different aims and adopt different methodologies which are specific to the site(s) being studied. This makes it very difficult to compare findings on an international or even national basis. In order to overcome some of the problems of comparability, it is important to use a common research methodology. This is the approach taken by the ATLAS Cultural Tourism Research Programme. The ATLAS Cultural Tourism Research Programme ATLAS is an international association of higher education and other organizations which aims to develop transnational education and research in the tourism and leisure subject areas.
Cultural Attractions and European Tourism by Greg Richards