Download e-book for iPad: Excel for Marketing Managers by Ivana Taylor

By Ivana Taylor

ISBN-10: 1932802134

ISBN-13: 9781932802139

The strongest Microsoft Excel positive factors that may be used to style via info to provide significant advertising analyses are defined during this guide. advertising managers will study the maths capabilities to supply budgets and forecasts, and the way to take advantage of survey research to speedy spot traits utilizing pivot tables and different research instruments. rules for release schedules, lifestyles cycle administration, and different date-related details also are offered.

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In the figure below, you have sales data for 999 models for five years. You want totals in row 1000 for each year. 1. Select cells B1000:F1000. Touch the AutoSum button. Excel will add totals in all five cells. Formulas Figure 51 Selecting cells in row to hold total sales data for each year The result is shown here. Figure 52 Excel displays the totals sales for each year when the AutoSum button is pressed Inspect the formula to make sure that it covers the correct range. You have to be careful to ensure that the year headings in row 1 are actually text.

If you press the 2 button, Excel will show you only the subtotal rows. Excel for Marketing Managers 21 Time-saving Tricks Tips: Pressing button 2 is a great way to print a summary report. Pressing button 1 shows you only the grand totals. Pressing button 3 shows all of the rows. Time Figure 31 Pressing button 2 displays only the subtotals Since the report is showing only the subtotals, it would be cool if you could copy just those subtotals to a new workbook. However, if you select the cells, copy and paste, you will see that all of the hidden detail rows were copied as well.

This is where I totally break marketing rules by putting the focus on YOU the company – instead of the customer and their needs. I mean, if you’re going from New York to LA and you HATE flying, it’s important to know that. 3D4A1437-6F26-4B04-83EC-21A40FA63231 I like to say that ideal customers are like potato chips, there’s always more – if you know where to look. After all, why kid ourselves? Our focus is self-serving. We’re in this to make lots of money and the way we’re going to do that is by becoming irresistible to our ideal customer.

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Excel for Marketing Managers by Ivana Taylor

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